If you’ve been following my blog or liked my Facebook page most likely you already know that I’m really busy going around SM malls for the SM Kids Fashion Style Lab. It’s been a month now from the day this project as launched at the Dusit Hotel. To date, our team has been to SM Dasmarinas, SM San Lazaro, SM Southmall, SM North Edsa and SM Manila. This is 5 out of the 10 malls we are visiting for the summer, thus halfway!
As a recap, SM Style Lab is an hour long show and we do 2 shows every mall visit one at 3PM and the other at 5PM. The show is divided into 3 parts: 1st the Styling workshop – we give a short talk on what fashion styling is all about, what style is and our own personal style. We explain what the different types of style are and we give guidelines on some fashion do’s and dont’s. More importantly, we share some smart shopping tips. The 2nd part of the workshop is actual fashion styling. We ask 4 children to come up on stage and I, together with the my fellow junior stylists create a new look for them. This is followed by a last look at all the children participating in the 3rd and final part of the program, that is of course the “Fashion Show’. Each qualified child is given an opportunity to show what they’ve got and become a model for the day. The one’s who are able to ‘woo’ the crowed and gives the best performances are asked to do the final walk with me, Emee, Allyzza, Ysabela and of course Tita Patty.
Every mall we visit we do the same thing over and over, but what is amazing is that each mall is a different experience. Speaking only for myself of course, I am bewildered simply with the type of crowd we get in each mall. It could be said that each one had its own personality, a feeling I know exists but is hard to explain. For audience size, SM San Lazaro had the largest while SM Southmall had the least. Our stage was also different in each mall too. SM North Edsa had the longest ramp, SM Manila had the widest, SM San Lazaro was the most decorated, SM Southmall was so tiny and SM Dasmarinas was just right.
At the end given that everyone wants to be a model, one thing is common for all malls— for babies and young children, parents usually choose what clothes to buy but for kids ages 10-14 they are very pro-active. We tweens definitely have our own minds when it comes to fashion and we like to decide by ourselves on what to buy. Our personalities start to reflect on the clothes we wear and the things we do. For this reason, I believe that the SM Style Lab Fashion styling workshop is definitely a stepping stone for young fashionistas out there.
There’s 5 more Malls to go, SM Sta. Rosa (5/18), SM Fairview (5/26), SM Masinag (6/1), SM Megamall (6/8) and SM Mall of Asia (6/9). I hope to see you! For now, here are my 5 outfits that made it halfway through the mall tour.